Hoping for the Next Big Show, TV Ups the Ante
New York Times’ Brian Stelter reports on how TV networks are using summer blockbuster movie-style campaign strategies (and spending summer blockbuster movie-style dollars) to promote their new series:
“Splashy premieres, extravagant budgets, yearlong advertising campaigns and mind-blowing special effects: the summer movie season may be over but Hollywood’s all-or-nothing mentality has shifted to the small screen.”
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